Privacy policy
Last updated: 7 October 2026
We only collect what we need to make, send and talk to you about your food, and we never sell your details.
Who we are
SSUG (ssug.life) is a small Korean fermented food business founded by chef Yun Ko and run by Understory House Ltd (company no. 17067515), The Old Coach House, Wycombe Road, High Wycombe, HP14 3XB, United Kingdom. We are the "controller" of your personal data. Questions about your data: contact@ssug.life.
What we collect
- When you order: your name, email, phone number, delivery and billing address, what you bought, and any notes you add (such as sauce choices or dietary needs). Card details are handled by our payment providers; we never see or store your full card number.
- When you sign up or fill in a form: your name, email and the interests you choose (for example pre-orders, subscriptions, classes or events).
- When you book a class or event: your name, contact details and any dietary or allergy information you tell us, so we can cook safely for you.
- When you browse our website: basic technical information such as your device, browser and pages visited, collected through cookies (see below).
- When you contact us: the messages you send and our replies.
How we use it, and why we're allowed to
| What we do | Our legal reason |
|---|---|
| Take payment, pack and deliver your order, arrange collection, run your subscription | To carry out our contract with you |
| Run classes and events, including meeting dietary or allergy needs | Contract; and your explicit consent for any health or allergy details |
| Send order, delivery and subscription updates | Contract |
| Send news, recipes and offers by email | Your consent (unsubscribe any time), or our legitimate interest for past customers about similar products |
| Keep our website working and understand how it's used | Our legitimate interest; consent where cookies require it |
| Keep accounts and tax records | Legal obligation |
| Prevent fraud and keep our systems secure | Our legitimate interest |
Marketing emails
We only email you about news and offers if you've agreed to it, or you've bought from us before and didn't opt out. Every email has an unsubscribe link, or just email us.
Who we share it with
We share only what each provider needs to do its job, under contracts that protect your data:
- Shopify — our online shop, payments and subscriptions
- Square — card payments at markets
- Klaviyo — our email newsletters
- Royal Mail — delivering your parcel
- Google — sign-up forms
- Meta (Instagram and Facebook) — our social media pages and community group
- Our accountant, and authorities where the law requires it
Some providers store data outside the UK, for example in the United States. Where they do, they use approved safeguards such as the UK International Data Transfer Agreement or adequacy regulations.
Cookies
Our website uses cookies to keep your basket working and, with your permission, to understand how the site is used. You can accept or decline non-essential cookies in the banner, and change your mind in your browser settings. Shopify's cookie details: shopify.com/legal/cookies.
How long we keep it
- Order and accounting records: 6 years, as required by UK tax law
- Marketing list: until you unsubscribe
- Class and event dietary information: deleted within 3 months of the event
- Form sign-ups with no order: reviewed and deleted after 2 years
Your rights
You can ask us to see, correct, delete or stop using your data, to restrict how we use it, or to send it to you in a portable format. You can withdraw consent at any time. Email contact@ssug.life and we'll respond within one month.
If you're unhappy with how we've handled your data, please tell us first. You can also complain to the Information Commissioner's Office (ico.org.uk, 0303 123 1113).
Children
Our website and services are for adults. We don't knowingly collect data from children under 16.
Changes
If we change this policy, we'll update the date at the top and, for significant changes, let customers know by email.